Tag Archives: iPad

A view of the iPad – from the sales side of the house

4 Feb

Note: My friend and former colleague Bill Day is one of the sharpest sales-side guys I ever worked with. He’s adept at dealing with traditional, agency-driven advertisers and their massive buys – and maybe even better at bundling together innovative ideas like events, direct marketing and promotions to tap revenue from people who rarely advertise […]

The first shot in the iPad ebook war

30 Jan

While I’m obsessed with digital media, the smarter part of my household focuses on the world of book publishing. That world is agog this morning, because The World’s Largest Bookstore (registered trademark, etc.) yanked all the books published by the conglomerate MacMillan overnight. The reason: MacMillan wants its ebooks to appear first on Apple’s iPad, […]

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