Tag Archives: advertising

What 18 students taught us

8 Mar

My friend and former colleague Bill Day and I just finished a great six-week course in entrepreneurial journalism for 18 graduate students in American University’s Interactive Journalism master’s program. We set out to be intentionally provocative, because Bill and I have seen too many great ideas for projects and products turn into smoldering wreckage because […]

ONA parachute training in Birmingham

5 Jun

My friends at the Online News Association put together a terrific program at the University of Alabama-Birmingham for entrepreneurial journalists and others interested in starting news and information sites. (Thanks to the Gannett Foundation for the necessary financial support.)  I spoke a bit about emerging business models to support these kinds of sites (and – plug […]

No magic bullets – so try a hail of them

12 May

I’ve been preparing a presentation to the terrific News Entrepreneur Boot Camp at the Knight Digital Media Center next week. I’m part of a panel of folks who have transitioned from the newsroom to business-side roles. As part of the prep work, I’ve re-read a hefty stack of posts about emerging revenue models for news – […]

Defense loses this ballgame

27 Apr

Most of what I hate about the newspaper industry was encapsulated in a single session at the American Society of News (not Newspapers! Really!) Editors meeting in D.C. a few days ago. An otherwise smart agenda took the inevitable detour down the rabbit hole with yet another discussion of pay walls. Walter Hussman, publisher of […]

A view of the iPad – from the sales side of the house

4 Feb

Note: My friend and former colleague Bill Day is one of the sharpest sales-side guys I ever worked with. He’s adept at dealing with traditional, agency-driven advertisers and their massive buys – and maybe even better at bundling together innovative ideas like events, direct marketing and promotions to tap revenue from people who rarely advertise […]


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