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Do not think “ads.” Think “jobs.”

1 Nov

Twice in recent weeks I’ve had conversations with fellow journalists that settled on the old advertising-versus-subscription myth: “There are just two types of revenue for news organizations – advertising and audience.” Each time, I told them that split is too simplistic – and doesn’t match how The Bosses have historically managed the business. I’m usually […]

What the students taught me this time

28 Mar

More musings after another session of an entrepreneurial journalism course: Four years ago, when I first taught my AU class (with the insightful Bill Day), traditional media were reeling from a double-whammy – the secular collapse of classified revenues, driven by pure-play Internet companies and the general economic downturn. American’s grad program was awash with […]

YouTube and the coming beatdown of TV ad revenues

8 Nov

YouTube is becoming one of those “gradually, then all at once” phenomena – like the rise of always-on high-speed internet a decade ago, or the gradual-then-sudden collapse of newspaper ad revenues from ’05-’08. When a colleague and I first negotiated a YouTube syndication/revenue share agreement back in 2007, most of the media world treated YouTube […]

The great job you might not think of

29 Oct

Two must-read blog posts from erstwhile colleagues prodded me into finishing this entry, which I started far too long ago. It’s for all those friends of mine – unemployed, underemployed, or just feeling dead-ended in their traditional newsroom gig. There’s a  type of job out there you might be good at. It has a title […]

What 18 students taught us

8 Mar

My friend and former colleague Bill Day and I just finished a great six-week course in entrepreneurial journalism for 18 graduate students in American University’s Interactive Journalism master’s program. We set out to be intentionally provocative, because Bill and I have seen too many great ideas for projects and products turn into smoldering wreckage because […]

The kids are alright

4 Oct

Some of them, anyway. Over the past month or so, I’ve been plowing through an extensive stack of resumes to fill some openings on my new team at PBS. Many of the resumes were sort of sad – those of journalists with impeccable traditional credentials, and no clue what I meant when I asked for […]

ONA parachute training in Birmingham

5 Jun

My friends at the Online News Association put together a terrific program at the University of Alabama-Birmingham for entrepreneurial journalists and others interested in starting news and information sites. (Thanks to the Gannett Foundation for the necessary financial support.)  I spoke a bit about emerging business models to support these kinds of sites (and – plug […]

Why independence matters (Chap. 4,312)

3 Jun

When you check out Tigers.com this morning, you see video of a brilliant catch … but not of a badly botched call that cost a team a perfect game. Similarly, if you check out TwinsBaseball.com, you see video of home runs … but not an equally botched call that cost the Twins (disclosure: my favorite team) […]

Resources for journopreneurs

20 May

The Knight Digital Media Center’s entrepeneurial bootcamp at USC has been terrific. (Search #uscnewsbiz on Twitter to get a feel for how terrific.) Here’s a bucket o’ links and resources I referred to in the discussion at the Knight Digital Media Center’s Entrepreneurial Boot Camp. (They may be useful, of course, to other journopreneurs.) First […]

No magic bullets – so try a hail of them

12 May

I’ve been preparing a presentation to the terrific News Entrepreneur Boot Camp at the Knight Digital Media Center next week. I’m part of a panel of folks who have transitioned from the newsroom to business-side roles. As part of the prep work, I’ve re-read a hefty stack of posts about emerging revenue models for news – […]

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