I started reading a new blog today – one launched by a handful of writers to continue the work they were doing at a now-defunct trade magazine.
I commend them. They’re gamely carrying on in the face of the implosion of their publication, and they’re doing it without getting paid.
But I’m not linking to them here because I don’t want to embarrass them. The new site is, well, a bit of a mess. has issues.
First, it’s hosted at Blogger.com. Don’t get me wrong – Blogger is fine if all you’re looking for is a free, fast, personal site. But its functionality pales compared to the open source (and equally free!) tools like WordPress, Drupal or Joomla.
Second, the “life boat” magazine site has a dreaded subdomain URL: (site name).blogspot.com. I won’t get geeky here, but there are subtle search-engine drawbacks to a subdomain. And a blogspot URL just. Looks. Rookie.
Third, the site doesn’t have an ad unit. Anywhere. Sustainability, anyone?
In fairness, I suspect the writers believe this site is temporary. There’s a slim chance the magazine will be resurrected. It’s even more likely the Blogger site is simply a placement – a way to keep the writers’ work visible while they put together a more-substantive site.
But the irony is dripping all over the floor (and the damn dog refuses to clean it up the way he takes care of my snack crumbs): Writers who covered the demise of an industry that couldn’t cope with technological change … aren’t using technology very well.
I’ll be adding some of my own thoughts about free technology tools over at the GrowthSpur blog. (Link coming when I, um, get the post finished. Nothing like a deadline…)
(Big hat-tip to erstwhile competitor @AmyVernon for noting the irony.)
REVISED TO ADD: In a Facebook conversation on this topic, someone fretted about the technology being complex – perhaps even too hard. To which I politely say “nonsense.” I can do this.